Innovative tools are being regularly developed to promote participation through conducting awareness and sensitization programs at community, policy, citizens, and all stakeholder's levels in order to encourage desired responses towards a sustainable change. The awareness campaign tools and programs are designed by specialized team leading the communication section of SAFE. The communication tools are being successfully used and are widely accepted by target groups because of their appealing content, exciting brainstorming sessions, engaging games, catchy phrases and focused discussion sessions. But that is not enough. The ultimate aim is that these programs need to actually work. They need to change attitudes and inspire to make responsible choices that bring a sustained change.
Meticulous, evaluation is necessary to tell us what works, and to create a certain level of awareness that ensures responsible behavioral responses, it is crucial to have a defined information and communication outline with feedback systems before programs are implemented widely. Participation and scope for equal reciprocation is the key for acceptance of development and environmental conservation projects. This actually nourishes the process of change, encourages sensitivity to common concerns, and defines steps to ensure participation and ownership that brings success.